Chris Baldwin: 'I would approach the notion of creativity from two directions. Firstly as a process, a way of thinking about the unknown and making it more known or familiar. In this respect it’s a research approach - we are asking, ‘what is it we need to understand or define in order to go on to potentially change?’. Perhaps we have a ‘hunch’ which comes from an instinctual place inside us, that something could be better or different or more useful or more efficient, more beautiful or provocative. To embrace this chaos is creativity for me, not be afraid of it but to walk towards it. Very often this is a counter intuitive process - to give something shape or form. In my job as an artistic director of shows and processes my principle aim is to find and share the story that’s implicit in something; to find something that people can coalesce around. People are attracted to something because of the story that we give to explain it. And as an artistic director you aim to extend your own natural, personal, inquisitiveness about something by turning it ‘outwards’ - for it to becomes plural, shared.
But I said we approach creativity from two directions. And the second one is to do with ethics. I think creativity has an ethical dimension which involves various things. The first is that creativity is there to help us do good, in other words to understand the world, eachother: Not, for me at least, in a religious or spiritual sense, but from the ‘human commons’ point of view. Ethics remind us that we share the planet we live on with one another and with the planet itself! Creativity acknowledges our essential humanity and interdependence on the planet, so that act of changing or making things different or better has to be for common good. We approach the unknown as a result of inquisitiveness - but it needs guiding by a sense of ‘human and planetary commons’.
Here is the full transcribed conversation which was inspired and committed to #Creatorship - a 100-hour creative leadership training that combines the science of leadership with the power of artistic ingenuity to empower leaders with skills and insights to lead collaborative teams, solve challenges and navigate the uncertainty and rapid change of the 21st Century effectively.